The Seven Stages of Enrichment
An organization’s culture is the foundation for attracting, keeping and growing its talent pool. We routinely discuss employee recognition and engagement as tools to build culture, but a broader strategic perspective needs to be in place to create not just engagement, but commitment as well. Engagement at its core establishes authentic relationships between employees and customers. It is a key step in propelling a company toward enrichment. To fully explain the impact and potential of enrichment, Hallmark Business Connections created a pyramid to distinguish the various stages in the evolutionary process:
Awareness is the get-acquainted stage in which the employee learns the basics about “how things get done around here,” and how it exists. There’s a clear need to address the practical and tactical, but underneath it all employees and customers alike are asking themselves key questions such as, “What does this business really stand for?” and, “How does this relate to me and my needs?”
As Awareness grows, the people you’re touching will start to see more alignment between their own goals and the company’s. The connection between what an employee is doing, and expected business results, starts to form and tie together. For customers, they encounter your business in their way, applying their own views and perspectives.
Once employees or customers begin to immerse themselves into the fabric of the brand, it shifts from being “a company,” to “my company” with an established emotional connection. This becomes less about listening and watching, and more about the act of doing and influencing.
Participation sets in as employees become more confident in their roles and customers gain comfort in their growing relationships. There is a greater willingness to exchange ideas because they know they’ll be listened to and considered. With continued success and positive reinforcement, opportunity for shifting to engagement increases.
An Engaged person feels a true connection. They see themselves as contributors to the end result, and when success is realized, they’re in a position to say, “I was part of that.” They know that if they speak up, their needs will be listened to and met where possible. They’re a fully-fledged part of your business family.
Engaged employees and customers’ goals sync into the exact same idea. They recognize that the more they can give—through actions, ideas and effort—the more they’ll receive. It’s a point in the process where reciprocity is understood and each party is working to support the other.
With increased investment, the stage is set for building both a culture and an experience of Enrichment. As this happens, the success of the company and the success of the person become closely entwined. In essence, employees and customers become increasingly more engaged in their efforts to maintain exceptional experiences with the brand. The connections allow them to personally grow as a result. The company finds ways to foster success for its employees and customers, and they in turn find ways to foster business success through advocacy and commitment.
The journey toward Enrichment is a path worth pursuing, and one that benefits from a well thought-out strategy, a rich arsenal of tools and the celebration of small victories along the way. Enrichment connects and ignites individual aspirations and energy. With that spirit in motion, anything is possible.
You can learn more about achieving enrichment by downloading our Enrichment White Paper with in-depth information on fostering lasting, meaningful business relationships.
For more information, take a look at our strategies, process, and resources associated with Employee Recognition Programs.