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Maximizing wellness engagement to drive positive outcomes

By Hallmark Business Connections | April 16, 2015 | Engage Employees

Wellness programs are leaving their mark on the workplace by increasing productivity, impacting healthy behaviors and positive financial ROI. Last spring, I wrote about the five best practices for health & wellness programs. Today, I’m diving into tips to maximize wellness engagement across your company to engage employees long term and drive ultimate returns, positive outcomes and ROI.

  1. Choose an engagement strategy, not just a wellness program. Wellness is about so much more than programs. Your company should have a strategic approach to a series of programs and initiatives that make up your wellness engagement strategy. Your strategy should aim to engage employees and create true behavioral changes across the board, and focus on optimal outcomes you can measure.
  2. Assess employee needs. Offer a company-wide health assessment to identify opportunities for health status improvement. With this information, customize your program based on your findings to ensure your strategy is on par with employee needs.
  3. Go beyond incentives. It’s important to reward and incentivize achievement as employees find value in these programs. It’s crucial to remember that these programs aren’t all about tangible rewards; they’re often about health benefits and available support.
  4. Go beyond activity and nutrition. Focus on a holistic approach. Wellness goes beyond a healthy BMI and exercise. Don’t overlook a holistic approach, which encompasses social, sleep, spiritual, financial, emotional, intellectual, environmental and career wellness.
  5. Communications are key. An effective communications program for your wellness plan is the difference between success and failure. Communications trends such as automation, segmentation and imagery are driving wellness program innovation. Incorporate these trends into your company’s communication strategy to drive engagement.
  6. Company culture defines success. There is a direct correlation between organizations that boast a strong, supportive work culture and wellness program success. When a company’s culture provides employees with support and encourages team members to care for themselves as they see fit, wellness plan success rates skyrocket.
  7. Advocate for your employees. Don’t underestimate the power of company-wide support. Advocate for your employees and their wellness by providing ideas to boost their holistic health. Be supportive and offer options. When it comes to wellness programs, one size does not fit all, but everyone needs an advocate in their corner when it comes to achieving long-term success.
  8. Make healthy options available. It’s important to get associates engaged in their own health as well as your wellness programs. A simple way to do this is by offering healthy alternatives. Availability is half the battle.

Stay tuned to the blog as I dive into further detail for wellness engagement this year!


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