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Customer Engagement IMSMSP Preview blog

#IMSMSP Preview: How to Cultivate Trust and Earn Customer Advocacy

By Rhonda Basler | June 5, 2014 | Blog Posts | Engage Customers

Trust is a powerful force in business for both employees and customers. As marketers, it is important for us to understand how customer care plays such a large role in a company’s overall success. Companies cannot artificially create trust because human nature encourages people to trust other people – not necessarily companies. By investing in your company’s contact center (a central point of contact for many of your customers) you will realize the direct impact a customer’s interactions with a company can have on their experience.

On June 6 I’ll be sharing the benefits of customer care at the IMS Insight Exchange in Minneapolis. Read my full blog on the IMS website to learn more about how focusing on your contact center can benefit your company.

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