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Improving Adoption Rates for Smoking Cessation With Incentive Solutions

By Hallmark Business Connections | September 13, 2010 | Blog Posts | Customer Engagement Case Studies | Engage Customers


The old saying goes, “It’s not hard to quit smoking; I’ve done it lots of times.” Giving up cigarettes can be a challenge. Nicotine dependence is the most common form of addiction in the United States, and 95% of smokers fail to quit without a smoking cessation program.

When Hallmark Business Connections was approached by a health plan to coordinate and implement their smoking cessation program, we knew the key was to emphasize support and not recrimination. Employees may have a better chance at quitting with encouragement from both their families and their employers.

The Hallmark Business Connections Solution

We created an attractive awards program to incentivize the purchase of smoking cessation aids. Gift cards were given for meeting one of two criteria:

  • Filling a prescription for smoking cessation aids.
  • Purchasing nicotine replacement therapies such as lozenges, patches, or special gum.


  • Our client saw an initial 6% increase in program participation when paired with the incentive.
  • An encouraging 25-35% of program participants continued to be tobacco-free after 6 months.

Participants were so pleased by employer support and their own success that they referred other participants. The Hallmark Business Connections client was happy with our low-cost and effective program and continued to enroll participants. A successful smoking cessation program benefits employers who may be able to reduce health care costs as well as recoup lost time from “smoke breaks.” And employees respond positively if they feel their employer cares about their well-being. Smoking contributes to approximately a half-million deaths in the United States each year, so smokers need every little bit of help they can get. Because being a quitter means everybody wins.

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