Health & Wellness Member Outreach

Hallmark cards with incentives outperform similar tactics by 39%.

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Gift Card Incentives


For incentives to be motivational, they need to reflect members’ needs and values in order to make the psychological association between activity and reward. Whether you’re just sending incentives or adding further impact by including them in Hallmark cards, your members or participants will have their choice of hundreds of major-brand gift cards from retailers and restaurants, entertainment and travel providers. You can even tailor the list to themed events or healthful options only.

Member Outreach


We’ve tested our approach to member engagement, including Medicare/Medicaid and special needs populations (SNP), and found that Hallmark cards get your message opened, read and acted on better than other forms of healthcare direct mail. Motivating preventive care, including PCP visits, mammography, immunizations or screenings, the Hallmark creative team has just the right solution. Our power-of-choice incentives and greeting cards turn member touchpoints into valuable opportunities to build and strengthen the member/plan relationship, moving people to action and closing gaps in care.

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Motivate better health outcomes with member engagement.

Chart showing steps for incentives delivery and redemption

Discover Hallmark’s solutions for the healthcare industry.

We help you build positive relationships between you and your target audience, inspiring them to take action. In turn, those good feelings equate to measurable outcomes and improve Star® Ratings, CAHPS®, HEDIS®, NPS® and satisfaction scores.

Hallmark Wellness Engagement Cards


Custom Hallmark Greeting Cards & Informational Inserts
Since there are as many unique, personal and varied ways to communicate as there are people, rely on a Hallmark card to speak to niche demographic groups in a way that they’ll hear and feel. Because the envelope arrives bearing the familiar Hallmark crown, it gets opened. Your custom-designed greeting card and easy-to-read, easy-to-understand educational insert does the rest. This warmer communication style differentiates your company as one that truly cares about its members’ well-being—an influential factor when it comes to motivating Medicare/Medicaid, special needs, employee groups and at-risk populations.

Gift Card Incentives
Unlike cash or premium reductions that take a while to show up and often go unnoticed, our gift card incentives motivate behaviors by offering tangible, positive feelings of reward and achievement. Redeeming an incentive and choosing a gift card online is simple and intuitive with 93% of our survey respondents rating our gift card selection site as easy-to-use.

To personalize the experience and to reinforce the connection between your plan and the reward, the site can be customized with your logo and brand colors. By also including a prepaid business envelope with the award certificate, mail-in redemption is a breeze and CMS-compliant. Every order received by 2 p.m. (CT) is sent out the same day.

Motivate With Confidence.
Our goal is to support your strategies effectively and flawlessly. Printing and mailing recommendations are made with your data security in mind, and we’ll send digital assets directly to you or your vendor for deployment.

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