Customer Experience

Exceeding their expectations delivers ROI beyond yours.

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Customer Care


Because nobody has a greater impact on your customers’ experience than your frontline employees, the Customer Care program empowers them to strengthen those critical relationships in a positive way that’s simple, meaningful and well, Hallmark. Most importantly, it works. Winner of the Customer Product of the Year Award by TMC Customer Magazine, the program has been producing amazing results across industries raising customer satisfaction and employee engagement by 10% or more.

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Life Events


Sending Hallmark cards to celebrate customers’ big moments may seem like a little gesture, but it comes with a giant payoff. Birthdays, anniversaries, new babies, new homes and times of sympathy are profound moments in life. Recognizing these occasions shows you care about your customers not just as purchasers, but as real people. A Hallmark card sends the message you want, one that transforms even the most casual customers into advocates.

Business Events


Because people associate Hallmark with emotional connection, we can help you create genuine human moments that whisk a customer out of a transactional association and into a meaningful relationship with your company. Whether you’re looking to show appreciation, thank loyalty members, speak to a demographic niche or mend fences, Hallmark cards add surprise and delight to your customer experience as well as boost net promoter scores.

Whether you’re engaging 50 or 50 million customers, making it personal makes it profitable.

Here’s what happened when the customer service associates of a Fortune 100 bank used our online portal to select, personalize and send Hallmark cards to their customers

Customer Experience Metric Infographic

Deliver the very best experience.

From life events to business situations, connecting and staying connected to your customers is more than good business, it’s a great way to be the best business in your customers’ hearts.

Hallmark Customer Experience Products

Customer Care Solution
With a few clicks, customer service associates…
• Quickly select the best Hallmark card for any occasion or situation.
• Personalize cards with prewritten, brand-boosting, company-compliant messages.
• Hit Send and it’s sent. The card, message and “signature” are automatically printed using Hallmark’s proprietary digital handwriting—and it’s mailed for you.

No inventory. No drain on your IT resources. The Hallmark Business Connections’ Customer Care Solution gives you a tangible way to keep improving the customer experience even after the conversation ends. And the employees using the program love it, too. “It gives me an overwhelmingly great feeling to be able to do more beyond the call.” Click to Learn More…

Custom Hallmark Greeting Cards & eCards
Consistently named the #1 greeting card brand,* put the power of a Hallmark card to work enhancing your customer experience efforts. With the recognized quality of Hallmark, you can confidently choose from a wide variety of existing cards and eCards or have us design one especially for your target audience. We’ll even help you set up a test to measure the business impact.

Special Offer & Informational Inserts
Combine your offer or announcement with a Hallmark card for a powerful solution that transforms your communication into more of a personal invitation. Whether it’s a unique offer, reminder or announcement, a Hallmark card conveys your message with the sincerity and quality customers not only appreciate, but also value.

Gift card incentives
Getting a gift in the mail is great. Getting a gift in the mail that will be appreciated, valued and bragged about is Hallmark. Our power-of-choice gift cards are the ultimate incentive because they give your customers the gift of choosing their own gift. With hundreds of retailers and restaurants, travel and entertainment providers to choose from, your customers will not only find a reward that appeals to them, they’ll also find a new level of respect and appreciation toward your business.

Expect an easy experience.
We enhance your customer experience by offering:
• The same high quality of greeting cards that you’d find in a Hallmark store.
• Complete fulfillment including printing, addressing, postage and mailing.
• Easy incentive fulfillment via our website with a one-hour turnaround of eGift Cards.

*Harris Poll® EquiTrend Study

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