Relationships are the bottom line.

We help businesses thrive by building and strengthening their relationships with employees and customers.


Engage Employees

Connect employees to your culture, to your business goals and to each other.

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Engage Customers

Reach out to customers in ways that demonstrate their value to your business.

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We make connecting convenient.

Whether you’re connecting with one person or one million, we can customize our products for your business to help get the right message across at just the right time.


Your personalized Hallmark greeting breaks through in mail and email.

Gift Cards

Motivate people by giving them a choice of hundreds of gift cards.


We make it easy to connect to customers and employees anywhere, anytime.


“When it comes to customer appreciation, we only use a Hallmark card. After a year, we stopped testing other formats against it. Nothing came close to working as well.”

—Fortune 500 Consumer Services Client

Latest News

Read the insights that are helping us turn companies like yours into better brands with more engaged employees and customers.

Employee recognition products

Fresh new ways to recognize...

Hallmark Business Connections is excited to announce the latest refresh and expansion of its greeting card and award certificates to reflect the evolving needs ...

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Woman on computer

Shopper Marketing at Its Be...

The competition within the loyalty marketing industry continues to expand. On average, Americans tend to be enrolled in 29 loyalty programs. However, they usual...

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Baristas serving customers in coffee shop

The Powerful Emotion Connec...

Dr. W. Edwards Deming understood, probably better than anybody on this planet, the power of connections in business. More importantly, he understood the impact ...

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